Author name: numan

Challenge: Help a children’s activities program cut their marketing budget by identifying which advertising venues were profitable and which were […]

Challenge: Convince a school’s existing large-dollar contributors to undertake an additional $100 monthly donation for 12 months. Solution: I created a

Challenge: Attract a sizable turnout to an inaugural spiritual retreat. Solution: My ad campaign highlighted the retreat’s popular speakers and

Challenge: Increase the open and click rates for an email campaign for an annual professional convention. Solution: I created a campaign

Challenge: Rejuvenate a mail fundraising campaign that had run out of steam; the average donation was barely $10. Solution: I overhauled