Challenge: Rejuvenate a mail fundraising campaign that had run out of steam; the average donation was barely $10.
Solution: I overhauled the direct mail fundraising campaign by segmenting the donor list by donation history. I composed targeted letters and reply cards for each segment.
Outcome: The changes increased the average donation more than 100%, and also lifted the response rate by double digits.
What I did for the client:
Data analysis
List selection
Copywriting
Directing Graphic Design
Managing print and mail
Analyzing campaign results