Challenge: Convince a school’s existing large-dollar contributors to undertake an additional $100 monthly donation for 12 months.
Solution: I created a fundraising package with a jumbo-sized mailer and a valuable front end premium. I also composed the letter and reply card.
Outcome: The campaign generated an impressive response rate with an average donation over one thousand dollars. The campaign as a whole had a 350% ROI.
What I did for the client:
List selection
Copywriting
Directing Graphic Design
Managing print and mail
Analyzing campaign results