Challenge: Help a children’s activities program cut their marketing budget by identifying which advertising venues were profitable and which were not.
Solution. I created an advertising test that measured response rates across two dozen print and digital media.
Outcome: Test results revealed that 45% of their advertising (by dollar amount) brought in a mere 5% of their new recruits. The organization was empowered to slash (or redistribute) close to half of their advertising budget with minimal impact on enrollment.
What I did for the client:
Media Testing
Data Analysis