About
About Aryeh Zev Narrow
Narrow? Very Broad. Here are some of the hats I’ve worn over the years…
- IT – Many moons ago, I was in tech support. Like, many.
- Journalist – Writer and editor for numerous Jewish magazines and newspapers
- List broker – Operated a list agency brokering over 600 Jewish mail and email lists, including the world’s largest lists of Jewish consumers and Orthodox Jews.
- Copywriter (since before it was cool) – Besides learning on the job (and in the School of Hard Knocks), I taught myself direct marketing style from the classic texts by Claude Hopkins, John Caples, David Ogilvy, et al.
- Extensive knowledge of the publishing industry, including print and distribution
- Worked for book, magazine and newspaper publishers. (First job: assistant to the editor of Forbes Magazine)
- Ran a (nonprofit) Jewish book publisher for more than ten years
- Edited more than 30 books. Author of Ohr Avigdor Tomer Devorah (Simchas Hachaim Publishing, 2024)
Mentored by some of the world’s top copywriters
Robert Kaplan, copywriter in the famed Ally & Gargano agency, once ran the advertising for companies like Ford, TWA and Samsonite. Robert was a dear friend who spent hundreds of hours teaching me what makes copywriting and advertising effective.
After Robert passed away in 2016, I hired Aharon Pinchas Grundman to mentor me in all my marketing projects. Aharon is a protégé of legendary direct marketing copywriter Eugene Schwartz and a copywriter for Bottom Line and Agora. He critiqued all my copy and coached me on all my marketing campaigns.
Robert and Aharon taught me much more than just how to write great copy: they taught me how to think like the prospect and understand what motivates them.
Of Interest
Author of the Non-Profit Spark Blog (2012–2014)
Author of numerous articles about non-profit marketing at Olami/Ner LeElef Resources (2013–2014)
Created this Fundraising ROI Calculator for Direct Mail, used by many organizations to measure their fundraising results
Personal
I grew up near Cherry Hill, NJ. Graduated college in New York in 1995. Now I live in Spring Valley, NY with my family of ten.
Out of the copy and marketing box
- Certificate in Financial Accounting, Harvard Business School Online
- Fast learner with superior computer skills including all common productivity apps, Excel and QuickBooks, and numerous project management platforms (ClickUp, etc.)
- Diverse life experience working and studying across many fields in four countries on three continents among numerous cultures. Plays nicely with board members, customers, co-workers, vendors… everybody.