Editor turned Copywriter turned Power Communicator🧨

AZ started editing more than thirty years ago and has never been far from the publishing world. (First job after college: assistant to the editor of Forbes Magazine.) He’s written and edited for numerous community newspapers and magazines. Later, as director of a boutique book publishing company, he edited dozens of books.
This knack for words served him well as he entered the copywriting field nearly twenty years ago. Since then he has worked with dozens of clients in every major industry.
AZ was mentored by two of the world’s top copywriters — and it shows. One of his ad campaigns attracted over 400 people to a retreat nobody had heard of just a month earlier. And a mail fundraising campaign convinced past donors to undertake a major new donation. The average gift was over one thousand dollars, and the campaign had a 350% ROI.
His copy has sold everything from real estate… to background checks… to airline tickets… to life insurance… to CAT scans… to fiber supplements. And his fundraising copy has helped nonprofits rake in hundreds of thousands of dollars in donations.
For AZ, marketing was always a second love. His series of articles about non-profit marketing on a popular Jewish outreach site were among the sites most-read articles. He even moonlighted as a list broker for two years.
As a business director himself, AZ has worn all the hats over the years — operations, financial, marketing and more. He understands the challenges facing business leaders every day and loves his natural talent with words to help professionals and business leaders communicate with power and clarity.